Why Everyone Hates Agency Owners (And Why That's Actually Pretty Great)

Hey agency warriors,

So, remember when I told you about my problem with trying to control everything? Well, buckle up because today we're talking about something even messier: why it seems like everyone can't stand us agency owners and how we can use that to our advantage. Yeah, you heard me right.

The Hard Truth: Why People Roll Their Eyes When We Say "Agency Owner"

Let's face it: when you tell someone you own an agency, they probably think you're full of it. Why? Because our industry's got a bit of a reputation problem:

1. We promise the moon and deliver a rock

2. We use words that sound smart but mean nothing

3. There are way too many of us calling ourselves "experts"

The result? A bunch of clients who've been burned and don't trust agencies anymore.

Plot Twist: It Doesn't Actually Matter

Here's the thing: you can't fix everyone's perception of agencies. So stop trying to convince people you're "not like other agencies." Trust me, they've heard it before.

Instead, here's what you need to know:

People Don't Care About Agencies. They Care About the People Running Them.

That's you. Yep, you with the coffee stain on your shirt and that weird idea you had at 2 AM.

So, how do you use this to your advantage? Here's the real deal:

1. Stop selling and start helping: Instead of going on about how great you are, help people. For free. They'll notice.

2. Show your real self: Talk about your screw-ups on LinkedIn. People love that stuff. I once posted about a campaign that flopped so badly it was embarrassing. Guess what? People loved it.

3. Be the go-to person: Share what you know, host a webinar, write articles, or just be helpful without asking for anything in return.

4. Make friends, not contacts: Focus on getting to know people. The work will follow. I read about a guy who started a dinner thing where he invited clients, potential clients, and even other agency owners. No selling was allowed—just good food and chat. Months later, he got two big clients from that.

The Big Finish: Just Be Yourself (As Cheesy As That Sounds)

Look, in a world where everyone's trying to look perfect, be the one who's real. Your weird quirks, your mess-ups, even your strange obsession with dad jokes – that's what makes you stand out.

Remember, when everyone else is boring, the person with a personality wins.

So go out there and be your weird self. Embrace the fact that some people might not like you. Because the ones who do? They're gonna be your biggest fans.

Catch you later,
AQ

P.S. Got any funny stories about people hating on agencies? Hit reply and tell me. I'm thinking of putting together a book called "Agency Owners: Why Our Moms Are Our Only Fans." It'll be a hit. Well, at least my mom will buy it.